The Art of After-Sales Marketing

Turning Satisfied Customers into Loyal Brand Advocates
Introduction

What is After-Sales Marketing?

This episode provides a snapshot of the strategies explored in our full seminars.
Introduction to After-Sales Marketing
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FREE introductory
Join our in-person FREE introductory sessions on the power of after-sales marketing to transform satisfied customers into loyal advocates.
Introduction to After-Sales Marketing
8 October 2024 - Helsinki, Finland
Workland Teurastamo
09:00-10:00

Programme:

  • 9:00 AM: Registration and Breakfast
  • 9:15 AM: Presentation
  • 9:45 AM: Q&A Session
  • 10:00 AM: Event Conclusion

Address:
Lautatarhankatu 10, 00580 Helsinki

Additional Note:
Complimentary light breakfast with tea and coffee will be available.

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Book
Leverage your creativity and storytelling skills to enhance customer engagement and loyalty
Discover 'The Art of After-Sales Marketing,' a transformative guide that unveils a hidden palette of strategies to nurture customer relationships, enhance brand loyalty, and elevate your marketing impact.
  • Understand the undeniable importance of customer retention in a brand's journey.
  • Discover the correlation between storytelling, art, and marketing.
  • Gain practical strategies to turn your customers into fervent brand evangelists.
Download the eBook:
Get Your Copy
Or get it as an eBook and paperback book on your favorite platform:
The Art of After-Sales Marketing BookPlay icon
Expert Opinions You Can Trust
Hear what Marketing Professionals say about connecting with customers
"The book calls upon you to think about how your brand values manifest themselves in your after-sales service, and the author brings the importance of after-sales marketing to life with compelling real-life examples. Given the massive deterioration in customer service post-Covid, a most timely book."
Andrew Marsden FCIM
Chartered Marketer, Ex-President of the Marketing Society
"The old adage, a picture paints a thousand words, enables marketers to quickly translate concepts and ideas into images. Using art and artists, the author illustrates how companies infuse their brands with character, individuality, and emotion."
Dr Trevor Brignall
Past Master, Worshipful Company of Marketors
"This short book is practical. Its focus is how to culture the maximum out of existing client relationships by improving their experience. What stands out is that the personal approach is key."
Nicky Oliver
Client and Marketing Director
"The concept of after sales marketing, although it is a simple one, yet it is often forgotten that it is integral and common sense to retain customer and brand loyalty after the initial sale for all businesses and professional relationships."
Sangeeta Laudus
Strategic Comms and Marketing Consultant
Workshops

After-Sales Marketing Workshops

Empowering your team with customised learning & strategic insights

After-Sales Marketing Essentials

Ideal for teams or small businesses looking for an introductory overview of After-Sales Marketing.
€500/group
+VAT
1 hour / 20-30 participants
Book now
Introduction to After-Sales Marketing: Retaining customers and enhancing brand loyalty
Key Elements for Effective Campaigns: The cornerstones of After-Sales Marketing as the foundation for effective strategies
Interactive Q&A:
Discussion on After-Sales Marketing essentials, fostering a deeper understanding
Access to Additional Resources: Opportunity to purchase a copy of "The Art of After-Sales Marketing" offering further insights into the topic.

Deep Dive After-Sales Marketing Workshop

Popular
This workshop is suited for businesses seeking a thorough understanding of After-Sales Marketing.
€250/person
+VAT
6 hours / 6-12 participants
Book now
After-Sales Marketing Essentials: Understanding its significance
Brand-Consistent After-Sales Messaging:
Aligning statements with your brand identity
Mapping the After-Sales Journey: Visualising the customer's post-purchase path
Post-Purchase Expectations:
Identifying what customers anticipate after buying
Advanced Analysis Tools:
Leveraging technology for in-depth journey insights
Engagement Strategies:
Techniques for maintaining long-term customer relationships

Industry-Specific
ASM Strategy Session

Ideal for businesses aiming to elevate their marketing efforts with After-Sales strategies tailored to their industries.
€3900/company
+VAT
2 full days
Book now
In-Depth Analysis and Strategy Development:
The first day includes the "Deep Dive After-Sales Marketing Workshop," focusing on a thorough understanding of After-Sales Marketing, and the second day is dedicated to creating effective After-Sales campaigns aligned with the brand's identity.
Creating Effective Campaigns:
The session provides tools and insights for developing After-Sales Marketing campaigns aligned with brand's identity that resonate with the specific audience of the industry, improving customer satisfaction and loyalty.
Book now
Workshop Locations
Workshops can be organised at a conveniently located venues or your own premises.
Workshop booking form
Workshops in Helsinki / Espoo / Vantaa or your offices.
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Workshop booking form

Workshops in Central London (St James's) and City or your offices.
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Workshop booking form

We’d love to hear your suggestions. Please fill out this form.
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Gallery
Recent Activities
Explore the highlights of our latest events in this gallery.
Vladislav Dobrokhotov Introduces 'The Art of After-Sales Marketing' book to HRH Princess Royal
Book Presentation

HRH Princess Royal

Introducing 'The Art of After-Sales Marketing' book to HRH Princess Royal at the Lord Mayor's Big Curry Lunch in London. All proceeds from sales are dedicated to supporting His Majesty's Veterans.
Presenting The Art of After-Sales Marketing Book to Andrew Marsden
Book Presentation

Worshipful Company of Marketors

Presenting my book to Andrew Marsden MStJ, Sheriff of The City of London 2022-3, Past Master of The Worshipful Company of Marketors
After-Sales Marketing Strategy Seminar
Book Presentation

British Chambers of Commerce

Introducing 'The Art of After-Sales Marketing' book to Sarah Howard MBE, Chair of the British Chambers of Commerce, the UK’s leading business network.
Customer Loyalty Workshop Participants
Essentials

British & Commonwealth Chamber of Commerce in Finland

After-Sales Marketing Essentials for members of The British & Commonwealth Chamber of Commerce in Finland.
After-Sales Marketing Expert Panel Discussion
Library

Helsinki Bourse Club

'The Art of After-Sales Marketing' Book has been graciously accepted into the collection of the Helsingin Pörssiklubi / Helsinki Bourse Club's library. It was an honour to present it to the Club Director, Michael Nyman.
Customer Retention Strategies Presentation
Book Presentation

Floris London Parfume House

Thrilled to present my book to Edward Bodenham, the 9th Generation at Floris London Parfume House.
Author
Vladislav Dobrokhotov
Get in touch
We’d love to hear from you.
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Vladislav is a seasoned professional, highly acclaimed in Marketing and Customer Relations. A Liveryman of The Worshipful Company of Marketors, Vladislav's work embodies a deep understanding of market dynamics and customer retention strategies, critical components of the field.
Currently serving as the Executive Director of The British & Commonwealth Chamber of Commerce in Finland, Vladislav excels in creating personalised experiences for his members. His unique approach, emphasising emotional engagement, contributes to high member satisfaction and loyalty.
Vladislav is also the founder of igreetu, an innovative digital eCard platform, which revolutionises the after-sales process by providing an additional avenue for businesses to express gratitude, appreciate customer loyalty, and enhance brand image. With igreetu, Vladislav combines his understanding of customer psychology with technological innovation, offering an unmatched tool for businesses to enrich their customer relationships post-purchase.
Vladislav Dobrokhotov Presenting The Art of After-Sales Marketing Book
Vladislav Dobrokhotv
Author & Marketor
Founder of igreetu