WORKSHOP
‍Brand Strategy Fundamentals & Upselling Mastery

What if your brand’s fundamentals weren’t just words on paper but powerful tools driving revenue and advocacy?

In this workshop, we will work with your Brand Manager, Marketing, Sales, and Customer Engagement teams to identify or enhance your brand fundamentals - Brand Idea, Purpose, Vision, Pillars, Promise, and Story. From there, we’ll see how to turn these essential elements into a powerful communication and upselling strategy that drives growth and loyalty.

Ideal for: Companies, Chambers of Commerce, Academic Institutions

What is Included:

• Brand Fundamentals Assessment:
  I'll help you define, refine, or reinforce your brand’s foundational elements, ensuring they are clear, cohesive, and aligned with your business objectives.

• Strategic Storytelling Techniques:
  Together, we’ll transform your brand idea and purpose into compelling narratives that capture attention, deepen emotional connections, and inspire advocacy.

• Communication Blueprint:
  We’ll discover how to effectively communicate your brand pillars and promise across all touch points, from marketing materials to sales interactions.

• Upselling & Cross-Selling Mastery:
  I’ll demonstrate how to leverage your brand fundamentals to identify upsell opportunities and increase customer lifetime value, turning customers into loyal brand advocates.

• Hands-On Exercises & Case Studies:
  I’ll provide real-life examples and interactive activities that embed learning and a step-by-step roadmap to implement new strategies.

Takeaways:

• Clarity on your brand’s core elements and how to use them to boost customer engagement.

• Tailored communication strategy that aligns with your brand vision and purpose.

• A practical framework to cultivate loyalty and drive sustainable growth.

• Effective upselling techniques grounded in authenticity and customer connection.

Add-ons:

• Follow-Up Sessions:
  ‍Take your training further with tailored follow-up sessions to refine your approach, address challenges, and ensure successful implementation of your new strategies.

• Ongoing Advisory:
  For companies ready to transform their brand strategy, this package includes ongoing advisory, customised recommendations, and hands-on guidance for consistent growth over three months.