"The book calls upon you to think about how your brand values manifest themselves in your after-sales service, and the author brings the importance of after-sales marketing to life with compelling real-life examples."
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This book is written in an easily digestible format that walks the reader through a journey of exploration on a key area of marketing that adds significant value to the profitability of any organisation, large or small.
Customer acquisition and, importantly, retention are essential not only to commercial operations but also not-for-profit and membership organisations.
The book will appeal to a wide range of readers, ranging from those on a journey of discovery wishing to learn more about this important topic to the seasoned practitioner seeking a useful checklist.
For centuries, the most powerful stories and impacts have been delivered not through words but pictures and music -from the paintings of prehistoric cavemen to the work of Andy Warhol, the compositions of Mozart to those of Bob Dylan and PaulMcCartney.
The old adage, a picture paints a thousand words, enables marketers to quickly translate concepts and ideas into images.
Using art and artists, the author illustrates how companies infuse their brands with character, individuality, and emotion."
