Vladislav Dobrokhotov

Relationships
are the work.

Retention strategist. Author. Practitioner.

I help organisations design loyalty, retention and advocacy in the moments after the sale.

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A practitioner’s approach to retention.

The perspective behind the Method

Built in business.
Grounded in
human connection.

Retention follows the same behavioural logic across sectors — whether customers, clients or members.

Post-sale and post-join engagement can be deliberately designed to drive renewal, participation and advocacy.

I have built and operated a multimillion-euro business, where growth depended on scale, margin control, and execution.

I now lead a membership organisation, where success is defined by retention — how many stay, engage, and contribute over time.

These experiences led to the G.R.E.A.T. Retention Method™ - a practical framework for structuring what happens after the decision, so organisations can increase repeat revenue, improve renewal rates, and generate more value from the customers they already have.

In practice, this means:

identifying where and why retention is lost
structuring post-commitment journeys across key touchpoints
aligning messaging, experience, and follow-up
equipping teams with practical playbooks that can be executed consistently

Vladislav Dobrokhotov - Retention Strategist, Author

Executive Director, British & Commonwealth Chamber of Commerce in Finland

Liveryman, Worshipful Company of Marketors

The thinking, out in the world

A conversation
that keeps growing.

Vladislav presenting The Art of After-Sales Marketing to HRH The Princess Royal — Presenting The Art of After-Sales Marketing.

Vladislav at an Institute of Directors Surrey event — Human connection in professional relationships.

An interactive discussion at the Finnish–British Chamber of Commerce — Technology, loyalty and the human relationship.

The G.R.E.A.T. Retention Book at the Lord Mayor’s Big Curry Lunch 2026 — The G.R.E.A.T. Retention Book, in the conversation.

People & perspectives

The value is in
what stays.

Vladislav has been a valued contributor to the BCC Membership Academy, delivering engaging and thought-provoking workshops for both our UK and international Future Leaders cohorts.

Anne-MarieDirector Membership UK & InternationalBritish Chambers of Commerce

Vladislav is a knowledgeable and dedicated professional whose expertise in customer retention is excellent. What truly sets him apart is his ability to convey complex insights in a way that feels accessible and enriching — making the participants feel engaged and informed.

Dan AnderssonClient Relations SpecialistÅlands Näringsliv — The Åland Chamber of Commerce

Collaborating with Vladislav has always been a rewarding experience. His expertise and vision bring unparalleled value to discussions, leaving a lasting impression on all involved.