Foundations of retention
Why emotional connection fades after delivery — and where relationships break down.
The G.R.E.A.T. Retention Workshop
The G.R.E.A.T.
Workshop.
A hands-on application of the G.R.E.A.T. Retention Method™ — for teams ready to make stronger relationships happen.
Most organisations have
a system for winning.
Build one for keeping.
Most organisations work hard to win customers — but very few have a system for keeping them. Delivery is planned. Sales are tracked. Yet what happens after the sale is usually unstructured. When clients return, it’s treated as luck rather than design.
This workshop changes that.
The G.R.E.A.T. Retention Method™ provides a clear, five-stage framework for strengthening relationships, increasing repeat business, and turning satisfied customers into advocates — deliberately, not accidentally.
Inside the workshop
Leave with more
than inspiration.
Designing the blueprint
Apply the G.R.E.A.T. stages to your real customers and select the emotional triggers that matter most.
Real-world application
Turn insight into a clear, organisation-ready retention process you can use immediately.
What you’ll gain
A clear process.
A more human
relationship.
View rating breakdown
Delivered through selected partner organisations and as private, commissioned sessions for teams and leadership groups.
Get in touch to discuss the best delivery format.
By the end of the workshop, participants will:
Know exactly where and why customers drift away
Have a structured process for increasing repeat business
Build a deeper emotional connection after delivery
Turn client satisfaction into loyalty — and loyalty into advocacy
Replace “hope” with a repeatable, five-stage retention strategy
Who should attend
This workshop is designed for organisations that rely on long-term relationships, including:
Business Development & Client Relations
Marketing & Customer Success
Professional Services, Advisory & Membership Organisations
Anyone responsible for strengthening customer relationships
The method applies across sectors and maturity levels — from growing SMEs to established organisations.
Participant perspectives
Useful in the room.
Valuable afterwards.
"The Retention workshop was highly engaging and practical, offering clear, actionable insights that can be immediately applied in a business context. A valuable session for anyone looking to strengthen customer retention strategies."
Pavel FaraManaging DirectorBritish Chamber of Commerce Czech Republic
“Thank you so much for the conversations and your presentation today! We have already had a meeting at work on how to incorporate the information you provided into our operational strategies at grit:lab — no time wasted!”
Jessica WesterlundHead of Communitygrit:lab
“Your insights on retention, after-sales, and the G.R.E.A.T. relationship-building framework are highly relevant to maintaining and growing our membership base. We’re putting them into action immediately with our membership team.”
Susan McKayCommercial DirectorGlasgow Chamber of CommerceWorkshop delivery partners
Better together.
Further together.
Delivered in collaboration with selected partner organisations and as private, commissioned sessions for teams and leadership groups.
"Vladislav Dobrokhotov has been a valued contributor to the BCC Membership Academy, delivering engaging and thought-provoking workshops for both our UK and international Future Leaders cohorts. His expertise in member loyalty, engagement and organisational leadership provides delegates with practical strategies that can be implemented immediately. Most importantly, we have seen evidence of Chambers applying his learning in practice, resulting in positive organisational change and improved engagement.”
Anne-Marie Martin FCMIDirector of MembershipBritish Chambers of Commerce
“Thank you for such an interesting and inspirational workshop. It was G.R.E.A.T. having you!”
Dan AnderssonClient Relations SpecialistÅlands Näringsliv — The Åland Chamber of Commerce
"We were glad to contribute to the discussion around customer trust, data privacy and how transparent communication supports long-term retention. These topics are becoming increasingly important as organisations aim to strengthen lasting client relationships through openness and responsible data use. Vladislav led a thoughtful and highly relevant session in a very practical and engaging way, clearly demonstrating how stronger customer relationships are built deliberately rather than by chance.”
Nora HaapalaAssociate Partner, Data Privacy ProfessionalRÖDL AttorneysJoin organisations using the Method to deliver member value and strengthen internal teams.
Discuss a partnershipBuilt on the G.R.E.A.T. Retention Method™
Five stages.
A framework
you can use.
The G.R.E.A.T. Retention Method™ is built around a five-stage model of customer relationships:
Gratitude · Reinforcement · Engagement · Anchoring · Transformation
It draws on proven behavioural principles — including reciprocity, cognitive consistency, mere exposure, anchoring, and social proof — to create long-term emotional connection and measurable loyalty.
(The full trigger library and framework are available exclusively through workshop participation.)
Explore the Method
