SCHEDULEExample
Time: 7 hours including breaks
Location: On-site or Online. While my activities are primarily based in Finland and the UK, I offer delivery and collaboration worldwide.
9:00 - 9:30 AM
Get to know the team over coffee – Casual introductions, understanding your roles, and aligning expectations.9:30 - 11:30 AM
Brand Fundamentals Assessment – Identifying or refining your Brand DNA.11:30 - 12:15 PM
Lunch Break12:15 - 1:30 PM
Strategic Storytelling Techniques.1:30 - 1:45 PM
Coffee Break1:45 - 2:30 PM
Communication Blueprint.2:30 - 3:30 PM
Upselling & Cross-Selling Mastery.3:30 - 4:00 PM
Round-Up – Key takeaways, Q&A, and setting clear next steps for immediate implementation.
What if your brand’s fundamentals weren’t just words on paper but powerful tools driving revenue and advocacy?
In this Masterclass, we will work with your Brand Manager, Marketing, Sales, and Customer Engagement teams to identify or enhance your brand fundamentals - Brand Idea, Purpose, Vision, Pillars, Promise, and Story. From there, we’ll see how to turn these essential elements into a powerful communication and upselling strategy that drives growth and loyalty.
Ideal for: Companies, Chambers of Commerce, Academic Institutions
What is Included:
Brand Fundamentals Assessment:
I'll helpyou define, refine, or reinforce your brand’s foundational elements, ensuring they are clear, cohesive, and aligned with your business objectives.Strategic Storytelling Techniques:
Together, we’ll transform your brand idea and purpose into compelling narratives that capture attention, deepen emotional connections, and inspire advocacy.Communication Blueprint:
We’ll discover how to effectively communicate your brand pillars and promise across all touch points, from marketing materials to sales interactions.Upselling & Cross-Selling Mastery:
I’ll demonstrate how to leverage your brand fundamentals to identify upsell opportunities and increase customer lifetime value, turning customers into loyal brand advocates.Hands-On Exercises & Case Studies:
I’ll provide real-life examples and interactive activities that embed learning and a step-by-step roadmap to implement new strategies.
Takeaways:
Clarity on your brand’s core elements and how to use them to boost customer engagement.
Tailored communication strategy that aligns with your brand vision and purpose.
A practical framework to cultivate loyalty and drive sustainable growth.
Effective upselling techniques grounded in authenticity and customer connection.
Price: €4,000 (excl. VAT & Travel)
Add-ons:
3 Follow-Up Sessions (Price upon request):
Take your training further with three tailored follow-up sessions to refine your approach, address challenges, and ensure successful implementation of your new strategies.3-Month Consulting (Price upon request):
For companies ready to transform their brand strategy, this package includes ongoing advisory, customised recommendations, and hands-on guidance for consistent growth over three months.Ongoing Advisory (6 months) (Price upon request):
The ultimate partnership for organisations seeking deep, sustainable change. We’ll work closely with your team to establish a robust brand strategy, enhance loyalty, and maximise revenue over six months.