BOOK
INSPIRATION
LEARNING MATERIALS
EXPERT SOLUTIONS
RETENZIA APP
AUTHOR
INSPIRATION

THE TALE OF
The Artist and The Emperor

Once upon a time, an Emperor asked an Artist to paint the Himalayas on the walls of his palace.

The Artist, a Zen master, said he would need to live in the Himalayas for three years to do so. The Emperor asked:

- "Will it take you three years?"

The Artist replied:

- "I ask for the minimum time because I cannot paint them until I become a part of the Himalayas. I need to go there and dissolve in them."

Three years passed, and the Artist returned. He painted the walls in three days.

The Emperor came to see. It was a wonder!

He had never seen such beautiful mountains. Even the real Himalayas seemed pale in comparison. He stood for a long time, admiring, and then noticed:

- "I see a path here. Where does it lead?"

The Artist answered:

- "We can go and see."

And they left, never to return.

MEANING OF THE TALE

ARTISTMarketer

Reflecting on our journey through the world of after-sales marketing, we can liken it to the story of the Zen master and the Emperor. Like the Artist, we have immersed ourselves in the landscape of our customer's experiences, taking the time to understand and become a part of their journey.

PATHConsumerJourney

The Artist's painted path is a metaphor for after-sales marketing - a trail that intrigues the customer, inviting them to embark on a new journey beyond their initial purchase. When we provide customers with an engaging, personalized experience, we're not just selling a product or service but a path - an opportunity for them to deepen their relationship with our brand.

Just as the Artist and the Emperor walked down the painted path and never returned, so too does an effective after-sales strategy guide the customer on a continuing journey with our brand. It takes them deeper into the brand experience, strengthening their connection and loyalty and ensuring they continue to choose us for their future needs.

EMPERORCustomer

Like the Emperor, our customers may become so engaged with the experience we provide that they don't feel the need to return to the marketplace, choosing instead to stay with a brand that understands and values them.

Thus, our journey in after-sales marketing, like the Artist's painted path, leads us to unending possibilities and opportunities.

OPINION

"This book is written in an easily digestible format

This book is written in an easily digestible format that walks the reader through a journey of exploration on a key area of marketing that adds significant value to the profitability of any organisation, large or small.

Customer acquisition and, importantly, retention are essential not only to commercial operations but also not-for-profit and membership organisations. 

The book will appeal to a wide range of readers, ranging from those on a journey of discovery wishing to learn more about this important topic to the seasoned practitioner seeking a useful checklist. 

For centuries, the most powerful stories and impacts have been delivered not through words but pictures and music -from the paintings of prehistoric cavemen to the work of Andy Warhol, the compositions of Mozart to those of Bob Dylan and PaulMcCartney.

The old adage, a picture paints a thousand words, enables marketers to quickly translate concepts and ideas into images.

Using art and artists, the author illustrates how companies infuse their brands with character, individuality, and emotion."

TREVOR BRIGNALL
PAST MASTER
WORSHIPFUL COMPANY OF MARKETORS