Date:
Time:
Location:
Eversheds Sutherland
1 Wood St,
London EC2V 7WS
In this thought-provoking presentation, Vladislav Dobrokhotov will explore the often-ignored phase after the transaction where true customer relationships are built. Through compelling stories and behavioural insights, he will uncover how loyalty, emotion, and memory shape long-term brand influence.
We’ll look at how strategic messaging can create identity, even spark division; why being remembered is more powerful than being different; and what one unforgettable story about personal connection can teach us about trust and retention.
You’ll discover the four types of loyalty, how to recognise them, and how to activate each one. Finally, we’ll spotlight the most common missed opportunities where brands lose momentum — not because they did something wrong, but because they stopped too soon.
Not organising this event, but I may have a few guest spots available. Let me know if you’d like to join me.
